A story platform is not<\/em> <\/strong>a line of ad copy, not a tagline, and not a slogan. It is different from a one-size-fits-all \u201cmessage.\u201d It is a narrative plotline that can form the basis for many effective stories, joining up all the stories told by the movement and ensuring they all are deeply emotionally resonant for the audience. The story platform functions as a set of creative guidelines to aid creators in telling myriad stories that all ladder back to the same underlying emotional core and land with cumulative impact.<\/p>\n\n\n\n Seventy-seven artists, advocates, and culture changers concluded that the most powerful, compelling, and unifying story platform for advancing gender justice is the joyful story of the new culture we will create in a gender-just society. This is the emotionally connecting narrative that tells all potential supporters what gender justice means for them personally and why they should support it.<\/p>\n\n\n\n This is our story platform\u2014the core narrative that will help us change the culture and achieve gender justice: <\/p>\n\n\n\n The pillars grow out of the story platform to support particular areas of storytelling. They rise from the strategic understructure to connect the story platform with actual stories. They are the bridge between strategy and tactics, between meta-narrative and real storytelling. This is why the pillars also are called \u201crich storytelling areas\u201d\u2014because the pillars show activists and artists where to look for the different kinds of stories we need to tell to different audience segments at different moments to create the change we seek to create over time.<\/p>\n\n\n\n Stories that reflect the joys of life\u2014being free to create your own identity, enjoy love with partners, belonging, creating, family-making, solitude, acceptance, giving, receiving, nature, beauty, and on and on.<\/p>\n\n\n\n Stories of economic equity and how to ensure that all people can make a good living and no one has to feel their gain must mean someone else\u2019s loss, their survival must mean someone else\u2019s starvation. <\/p>\n\n\n\n Stories of belonging\u2014building and organizing strong, safe communities, families, and in-groups. How safe spaces make people freer to be themselves. How safety is created and increased in community. Stories of small and big victories.<\/p>\n\n\n\n Personal stories to explore all kinds of human difference and how being human means being different from others while all hold equal value. Stories of the right to privacy and respect for personal choices. Stories of how we treat others as we want to be treated.<\/p>\n\n\n\n Stories of the balancing act needed to sustain life, society, the planet\u2014balance between what\u2019s good for me and for the world, between tradition and change, and so on.<\/p>\n\n\n\n Stories of the future people want and the world children will grow up in. How parents raise kids to be happy, healthy and unique, with strong values. How curiosity helps people create identity.<\/p>\n\n\n\n
\n\n\n\nOur Story Platform<\/h4>\n\n\n\n
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Pillars of the Story Platform: Where to Look for Stories to Tell<\/h4>\n\n\n\n
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The Story Pillars<\/h4>\n\n\n\n
Joyful, pleasurable, fun<\/h5>\n\n\n\n
Abundant, not scarce<\/h5>\n\n\n\n
Safety in community<\/h5>\n\n\n\n
Different, equally valued<\/h5>\n\n\n\n
Sustaining forever<\/h5>\n\n\n\n
Curiosity, kids, and the future<\/h5>\n\n\n\n