{"id":2068,"date":"2019-12-03T18:02:28","date_gmt":"2019-12-03T23:02:28","guid":{"rendered":"https:\/\/storyatscale.org\/?page_id=2068"},"modified":"2020-02-16T15:38:11","modified_gmt":"2020-02-16T20:38:11","slug":"videos","status":"publish","type":"page","link":"https:\/\/www.storyatscale.org\/?page_id=2068","title":{"rendered":"Videos"},"content":{"rendered":"\n<style>\n  .entry .entry-content .video-grid-container {\n    display: block;\n    width: 100%;\n    max-width: 100%;\n    padding: 0 60px 0 60px;\n  }\n\n  .video-grid-container .video-grid {\n    width: 100%;\n    max-width: 100%;\n    display: flex;\n    flex-wrap: wrap;\n    justify-content: space-between;\n    margin: 0;\n  }\n\n  .video-grid .video-tile {\n    margin-bottom: 30px;\n    flex-basis: 23%;\n  }\n\n  .video-grid .video-tile:hover > a .title{\n    opacity: 0.5;\n  }\n\n  .video-tile .title {\n    font-size: 12pt;\n    font-weight: 700;\n    line-height: 1.2;\n    margin-top: 4pt;\n    transition: opacity 0.4s; \n  } \n\n  .video-tile .thumbnail {\n    height: 160px;\n    min-height: 80px;\n    background-color: black;\n    transition: opacity 0.5s;\n    background-repeat: no-repeat;\n    background-size: cover;\n    background-position: center;\n  }\n\n  \/* Medium layout *\/\n  @media only screen and (max-width: 1100px) {\n    .video-grid .video-tile {\n      flex-basis: 48%;\n    }\n  }\n\n  \/* Mobile layout *\/\n  @media only screen and (max-width: 650px) {\n    .video-grid .video-tile {\n      margin-bottom: 30px;\n      flex-basis: 100%;\n    }\n\n    .video-tile .thumbnail {\n      min-height: 180px;\n    }\n  }\n\n  @media only screen and (max-width: 500px) {\n    .entry .entry-content .video-grid-container {\n      padding: 0 40px 0 40px;\n    }\n  }\n<\/style>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about how the <a href=\"\/audience\">audiences<\/a> and <a href=\"\/story-platform\">story platform<\/a> work together in practice, Story at Scale produced fourteen test videos. We thank the creative, movement, and production partners who joined us in the adventure\u2014in particular, <a href=\"https:\/\/weareultraviolet.org\/\">UltraViolet<\/a>, <a href=\"https:\/\/astrongerca.wordpress.com\/\">A Stronger California<\/a>, <a href=\"https:\/\/www.joeyngloria.com\/\">joeyngloria<\/a>, <a href=\"https:\/\/artnotwar.com\/\">Art Not War<\/a>, <a href=\"https:\/\/www.amberabundance.com\/\">Amber Abundance<\/a>, and <a href=\"https:\/\/favianna.com\/\">Favianna Rodriguez<\/a>\u2014as well as the many individual artists, activists, and crew members who brought these stories to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We created content that aimed to work for Kids First and For the Win, two \u201cpersuadable\u201d audience groups. The goal of the testing was to determine whether content produced using the story platform and the audience research works better than \u201ccontrol\u201d content our testing partners produced using more conventional strategies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The short answer was &#8220;Yes.&#8221; The Story at Scale tools resulted in videos that were effective in attracting and affecting persuadable audiences. The details of how and where we tested and what we found appear in <a href=\"\/reports\/testing-report\">the Video Testing report<\/a>, and you can watch the videos below to see some of the differences in tone and voice that characterize the diverse stories, all grounded in the same story platform.  <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<span id=\"Watch\"><\/span>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"video-grid-container\">\n<div class=\"video-grid\">\n  <div class=\"video-tile\">\r\n\t<a href=\"\/videos\/amber2\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2020\/01\/amber-1.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/amber2\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Abundance 2020 (Amber)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/chalia\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/chalia-e1575492970988.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/chalia\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Ambitious Storyteller (Chalia)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/Laurie\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/laurie.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/Laurie\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Community Child Care (Laurie)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/jaizi\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/jaizi-e1575492920948.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/jaizi\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Dear Pops (Jaizi)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/Favianna\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/favianna.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/Favianna\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Embrace Your Pleasure (Favianna)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/Ebony\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/ebony.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/Ebony\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Exactly Who You Are (Ebony)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/dada\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/dada-e1575492941138.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/dada\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">I Dismantle Fear (Dada)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/phil\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/phil-e1575492900575.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/phil\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">I&#8217;m Here For You (Phil)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/Shawn\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/shawn.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/Shawn\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">It Starts With Me (Shawn)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/amber1\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2020\/01\/amber-2-1.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/amber1\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Lying A** News (Amber)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/amy\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/amy-e1575492993428.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/amy\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">One Giant Us (Amy)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/maria\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/maria.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/maria\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Parents Unite (Maria)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/zelda\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/zelda-e1575492886448.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/zelda\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Protecting Ourselves (Zelda)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/jessica\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/jessica.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/jessica\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">True Bravery (Jessica)<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/astrongercalifornia-control\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/strongercalifornia-control.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/astrongercalifornia-control\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Control\u2014A Stronger California<\/div>\r\n\t<\/a>\r\n<\/div><div class=\"video-tile\">\r\n\t<a href=\"\/videos\/ultraviolet-control\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"thumbnail\" style=\"background-image: url('\/wp-content\/uploads\/2019\/12\/ultraviolet-control.png');\"><\/div>\r\n\t<\/a>\r\n\r\n\t<a href=\"\/videos\/ultraviolet-control\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n\t\t<div class=\"title\">Control\u2014UltraViolet<\/div>\r\n\t<\/a>\r\n<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\">Please note: Videos on this site appear with the permission of the copyright holders, who reserve all rights. If you are interested in using the videos for any purpose, please contact the individual copyright holders for permission.<em> (Aside from the videos, everything on this website is available under a Creative Commons <\/em><a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/3.0\/\"><em>Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)<\/em><\/a><em> license.) <\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"verb-buttons\">\n<!--<a href=\"#Watch\" class=\"verb-button\"><span class=\"verb\">WATCH<\/span>the videos below<\/a>-->\n<a href=\"\/reports\/testing-report\" class=\"verb-button\"><span class=\"verb\">READ<\/span>the Video Testing report<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To learn more about how the audiences and story platform work together in practice, Story at Scale produced fourteen test videos. We thank the creative, movement, and production partners who joined us in the adventure\u2014in particular, UltraViolet, A Stronger California, joeyngloria, Art Not War, Amber Abundance, and Favianna Rodriguez\u2014as well as the many individual artists, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4443,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2068","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/pages\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2068"}],"version-history":[{"count":6,"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/pages\/2068\/revisions"}],"predecessor-version":[{"id":4993,"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/pages\/2068\/revisions\/4993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=\/wp\/v2\/media\/4443"}],"wp:attachment":[{"href":"https:\/\/www.storyatscale.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}